Insights

Get guidance from some of the brightest minds in the sports industry with detailed thought leadership pieces, bite-sized articles and quick Q&As. Have a read of our insights right here 👇

February 28, 2025

Golf

Strength & Conditioning for golfers

We sat down with our S&C Coach, Shane, to discuss the most important elements of physical conditioning for golfers

February 28, 2025

Mental Health

Mental Wellbeing for Athletes

We sat down with our Sports Psychologist, Joshua McClaren, to share our take on the importance of Mental Wellbeing in sports.

February 28, 2025

Mental Health

Empowering conversations on mental health: insights from our athletes

Aaron Loupalo-Bi: I do a lot of self talk to keep myself motivated and confident when going into matches despite the high expectations

February 28, 2025

Business

What is Rule 40?

In the world of sports marketing, few regulations have sparked as much debate as Rule 40 of the Olympic Charter. This rule, often labelled as

Contact us

With offices in London and Derby, we welcome anyone to DEFY HQ who wants to join us on our journey. Whether you’re an athlete, coach, club, brand or media representative – drop by for a coffee, give us a call or send us an email anytime.

Who designed this website?