We’re an ambitious, relatable and diverse team fully-committed to disrupting the traditional model of representation.
DEFY is about you, not us – but we want to show how we’re perfectly placed to deliver a superior service to athletes and brands across the UK.
We’ve seen first-hand how the sport ecosystem has changed in recent years. It’s not just about what you show on the field anymore. Sure, it’s still about scoring goals, sinking putts and slamming aces – but success means a whole lot more.
It’s telling your story. It’s showing your style. It’s sharing your sound. It’s tapping into the unlimited potential of creativity and culture to make a statement about who you are and what you stand for.
DEFY is where it all comes together. We drive talent growth by uniting the power of sport, media and culture. Quality representation. Elite performance. Good exposure.
More than anything, though, we’re two best mates trying to make an impact in an industry that desperately needs a shake up. And we’d love you to be part of it.
Wes has a wide role at DEFY, covering everything from commercial partnerships and market analysis to athlete relationships and endorsements. The bottom line? He’s going to identify where our athletes need sponsorship and connect them with the ideal brand partners to deliver funding, events, engagement and support.
SG Lewis
Watching the Springboks win the 2019 RWC in Yokohama
Hard Knocks
Hangry Boys: Triple Texan
Andrew is a former footballer who’s seen it all when it comes to managing a career in sport - and his experience is ideal for developing our talent in all areas of their lives. Andrew’s focus is on creating clear lines of communication and meaningful relationships with athletes and their loved ones. We call it the family-first mentality!
Drake
Liverpool winning The Prem
Club Shay Shay Podcast
Chinese Food
Wes has a wide role at DEFY, covering everything from commercial partnerships and market analysis to athlete relationships and endorsements. The bottom line? He’s going to identify where our athletes need sponsorship and connect them with the ideal brand partners to deliver funding, events, engagement and support.
Drake
Ben Stokes at Headingley in 2019 Ashes
Interstellar
Chinese Food
With offices in London and Derby, we welcome anyone to DEFY HQ who wants to join us on our journey. Whether you’re an athlete, coach, club, brand or media representative – drop by for a coffee, give us a call or send us an email anytime.
